Jeff Wortham – Landscape Architect
Jeff Wortham is a Residential Landscape Architect in Pleasanton, California and the Principal/ Owner of Jeff Wortham & Associates. He also is a licensed Landscape Contractor although he no longer does the contracting. His firm has focused on mid to high end Landscape Design for over 20 years. Jeff received his BS degree from Cal Poly San Luis Obispo in Landscape Architecture in 1986. Jeff is the founder and host of Design Pro Success Stories. He discusses his construction background and how it affects his design approach, the importance of updating one’s business strategies, sources for inspiration, building a business, and setting yourself up for the future.
Show Notes
Jeff Wortham
Principal/Owner Jeff Wortham & Associates
Pleasanton, California
https://www.youtube.com/user/mrjeffwortham?feature=results_main
Education:
Cal Poly State University San Luis Obispo,CA – Bachelors Degree in Landscape Architecture
Size of Firm: 2-3 designers
In business since 1990
Project Types: Mid to High-End Residential Design in East San Francisco Bay Area
Topics discussed in this episode:
Working with residential clients.
The importance of construction understanding
Forward thinking and planning for the business
Where Jeff gets their leads for new work
Why Jeff loves the Web
What Kate does as a partner
Technology – when to use and when not to use
Recommendations for up and coming designers
Fees:
Fixed fees
Profit Generators:
Design & Construction documents
Marketing Strategy:
Website optimized for SEO
Referrals from Contractors & Clients
Direct Mail
Preferred Technology:
The Web
Hand Drawing
Sketch up
Skitch – an app for marking up pdfs and jpegs
Links & Resources Mentioned:
https://www.youtube.com/user/mrjeffwortham?feature=results_main