5. Jeff Wortham – Residential Landscape Architecture – Strategies and Success

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Jeff Wortham – Landscape Architect

Jeff Wortham is a Residential Landscape Architect in Pleasanton, California and the Principal/ Owner of Jeff Wortham & Associates.  He also is a licensed Landscape Contractor although he no longer does the contracting. His firm has focused on mid to high end Landscape Design for over 20 years. Jeff received his BS degree from Cal Poly San Luis Obispo in Landscape Architecture in 1986. Jeff is the founder and host of Design Pro Success Stories. He discusses his construction background and how it affects his design approach, the importance of updating one’s business strategies, sources for inspiration, building a business, and setting yourself up for the future.

Show Notes

Jeff Wortham

Principal/Owner Jeff Wortham & Associates

Pleasanton, California





Cal Poly State University San Luis Obispo,CA – Bachelors Degree in Landscape Architecture


Size of Firm: 2-3 designers

In business since 1990

Project Types: Mid to High-End Residential Design in East San Francisco Bay Area

Topics discussed in this episode:

Working with residential clients.

The importance of construction understanding

Forward thinking and planning for the business

Where Jeff gets their leads for new work

Why Jeff loves the Web

What Kate does as a partner

Technology – when to use and when not to use

Recommendations for up and coming designers


Fixed fees

Profit Generators:

Design & Construction documents


Marketing Strategy:

Website optimized for SEO

Referrals from Contractors & Clients

Direct Mail


Preferred Technology:

The Web

Hand Drawing

Sketch up

Skitch – an app for marking up pdfs and jpegs

Links & Resources Mentioned:


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