6. Benita Goldblatt – Interior Designer/ Entrepreneur – Running Two Complimentary Businesses

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benita goldblatt

Benita Goldblatt is an Interior Designer in Orlando, Florida. She is also a partner in an online store that sells interior accessories some of which she designs. She currently splits her time between high-end residential design and running her online business. In our conversation we discuss the need to balance the desire to be creative with the need to make a profit, why she started and online store with her best friend, the big benefits of an internship, using ‘Color Stories’ to help customers choose accessories, and how she finds success in her business life.

 

Show Notes

 

Benita Goldblatt

Owner/ Principal BMG Design Studio

Orlando, Florida

Partner  – Zestt online store

http://shopzestt.com/

http://www.bmgdesignstudio.com/

 

Education:

Bachelors Degree – International Academy of Design & Technology – Tampa, Florida Branch

 

Size of Design Firm: 1 designer

 

Project Types:  Mostly High-End Residential Design

Commercial

Hospitality

 

Topics we discuss in our conversation:

Working with Architects

Running two Businesses at the same time

Starting an Online Store

Color Stories – helping clients connect the elements of an interior

Working with a partner – Balancing strengths

The value of an Internship – Real world experience

Defining success in more ways than one

Recommended skills to develop for up and coming designers

 

Fees:

Hourly consulting

Square footage based fee

Cost plus – on furniture sales

 

Profit Generators:

Design fees

Mark up on furniture

Product sales

 

Marketing Strategy:

Business Referrals

Architects

Builders

 

Preferred Technology:

CAD

Houzz.com

Sketchup

 

Links & Resources Mentioned:

http://www.bmgdesignstudio.com/

http://shopzestt.com/

http://www.houzz.com/

 

 

 

 

 

 

 

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